Creating the TV commercial: Visual Techniques, Writing script, Developing storyboard, Music, Soundtrack - BMS Notes
Visual Techniques
The conscious use of color is the first example....
Role of different elements of ads: Logo, Company signature, Slogan, Tagline, Jingles, illustrations etc.
Obtaining the rights to use logos in advertisements is challenging due...
Persuasion and Types of Advertising appeal
Technique of Persuasion
The Stick and the Carrot
The Principle of Scarcity
Every advertisement has one message.
Compose...
Advertising agencies are paid via fees and commissions. In addition to the payment for advertising production expenses, full-service agencies sometimes charge a commission of...
Advertising Creative Process, Creative Strategy Development, Advertising campaign - BMS Notes
Creativity in There is a need for advertising. Creative creativity and inventiveness that yields results...
Advertisement Creativity: Introduction, importance - BMS Notes
Creativity is probably of the phrases most frequently used in advertisements. Creative professionals are those that create advertisements...
