Careers in Social Marketing – BMS Notes

Social Marketing Professionals

The educational requirements for social media marketers are yet unknown since social media is just now beginning to gain traction as a marketing tool. A bachelor’s degree in marketing, graphic design, web development, information technology, or communications is held by the majority of people in this field. Professionals looking for management or executive positions may find that social media marketing training from many Master of Business Administration programmes is crucial. Most accomplished experts in this sector have to use their own initiative to look for internet resources to increase their understanding of social media tools and applications.

Aspiring social media marketers may now get certificates and online training courses from many companies. Since there isn’t currently a single governing authority for social media marketing, there may be significant differences in the course materials and educational requirements. Before joining, it is wise to check the organization’s standing in the business. The eMarketing Association provides the most credible of these training courses: The Certified eMarketer (CeM), Certified eMarketing Associate (CeMA), or Certified Social Marketing Associate (CSMA) designations are awarded via three programmes offered by the eMA.

Numerous educational establishments also provide social media marketing courses as part of their regular curricula or extension initiatives. Although these courses are usually more demanding and scholarly in character, they may be given a lot more credit by potential employers and customers.

• UCLA Extension
• University of San Francisco
• San Francisco University

These academic certification courses might be provided on campus or virtually.

Sectors of the Workforce

Almost every sector has social media marketing activities since businesses often create a presence on popular social media platforms like Facebook, Twitter, and others. According to the 2012 The State of Social Media Marketing Report, the sectors that have shown the most success in driving sales via social media engagement include retail (18%), information (17%), arts and entertainment (15%), and banking and insurance (11%). The number of individuals using social media increased from 400 million in 2007 to 1.2 billion in 2011, and this figure is predicted to rise in the future as users of social media are nearly always connected thanks to mobile devices. According to eMarketer, 58.5 million Americans accessed social media via a mobile device in 2012; by 2015, that figure is predicted to soar to 79.1 million.

Social media’s massive growth and significance will be reflected in companies’ increasing expenditure. In a 2011 IBM research, 82% of Chief Marketing Officers surveyed said they intended to raise their spending on social media advertising over the next three years. This suggests that there is a general and increasing desire among firms to use social media marketing.

As more businesses use social media as a marketing medium and spur industry development, the number of social media marketing roles should increase quickly. The U.S. Bureau of Labor Statistics projects that employment in social media marketing will grow by 21% in 2013, translating to tens of thousands of positions in this industry.

Salary

A social media marketing professional’s yearly salary might vary greatly depending on their sector, years of experience, educational background, and place of work. Given that social media is still a relatively new marketing channel, the most highly compensated marketing experts have extensive expertise of social media tools and programmes.

As to Indeed.com, in 2011 the wage range for a social media strategist in New York City was between $55,000 and $103,000, however in Phoenix, Arizona, the same career might bring in between $36,000 and $68,000. In New York City, a social media marketing manager may make between $73,000 and $116,000, but in Phoenix, Arizona, a marketing expert in a comparable role would make between $48,000 and $77,000.

Most entry-level jobs in social media marketing are paid between $24,566 and $36,625. It is anticipated that the number of social media marketing positions will rise, but a disproportionate share of these will be entry-level roles, with competition predicted to spike for the few management openings.

Expert Organizations

Social media marketers are members of many professional societies for online marketing, which also offers assistance to the sector.

The Digital Marketing Association, eMarketing Association, Business Marketing Association, American Marketing Association, and Search Engine Marketing Professionals Organization

These groups may be very helpful in building connections with potential customers, employers, and business leaders. A successful career in social media marketing requires networking, and professional groups may play a significant role in helping people build their networking skills.

In order to learn more about local marketing circumstances, social media marketers are also advised to look for professional groups in their neighbourhood or metropolis.