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Consumer advertising

Consumer advertising is advertising paid for by businesses and sent through the media. The goal is to tell or convince people of the benefits of...

5 M’s of Advertising

The 5 M’s of advertising are as follows: Mission Money Message Media Measurement 1. Mission: Mission:sAdvertising There are different types of objectives based on their...

Advertising Features, Benefits

Paid Form: Advertising only refers to the person selling something that they paid money to do in order to get information to the buyer. Publication...

Advertising Scope

Advertising Scope Advertising is It's often thought of as the best way to market a business's tools and services. Advertising's purpose is to get a message...

Advertising Importance

Advertising Importance Why advertising is important for businesses, consumers, and society as a whole Advertising is a big part of both business and social life. It...

Functions of Advertising

Functions of Advertising In this day and age of mass production and tough market competition, advertising has become an important part of marketing. There is advertising...

Evolution of Advertising

Evolution of Advertising Word-of-mouth advertising was the most popular kind of advertising in the past. Archaeologists have discovered a 3000 BC clay tablet from Babylonia...

Definition and Nature of Advertising

Advertising: Meaning and Nature "Any activities involved in presenting to a group a non-personal, spoken or written, openly sponsored recognised message regarding a good, service,...

Principles of copywriting for print

Principles of copywriting for print Write in the Active voice When writing web copy, you want to come across with a strong and direct tone that...

Copywriting

Copywriting An ‘advertising copy’ is the means by which an advertiser expresses his ideas in the form of a message to the readers. If refers...

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