Consumer advertising is advertising paid for by businesses and sent through the media. The goal is to tell or convince people of the benefits of your brand and products. It is common for ads in a lot of different types of traditional media to target consumers. Ads for consumers are different from ads for the trade market or business-to-business buyers.
Television
Television is the most heavily advertised medium used to reach people in their own homes. Businesses pay TV networks to show 30- to 60-second ads during certain times of the day or during shows that people in the target audience watch. When advertisers want to reach as many people as possible, TV ads are usually the best way to do it. To effectively convince customers, you can also use creative messages and show off your goods or services. Getting TV ads to people can be hard because people don’t like commercials and they cost a lot.
Radio
Radio ads also try to reach people. They are often used by stores in local markets because they are cheap and can reach a specific area. Radio ads are a good way for a small business to advertise because they are cheap and can often change people’s minds over time through repetition. Being bored with radio ads and the way people feel about them are detractors. Most of the time, people are driving and change the channel when ads start to play. Radio messages also don’t last long, and it’s hard to make an impression that people will remember.
People can be reached through a number of print media, but newspapers and magazines are the most common. People are also sent direct mail. Business newspapers and magazines that focus on a certain industry are also used to reach businesses. People do, however, buy a lot of daily or weekly newspapers and any of the hundreds of weekly consumer magazines. Reaching people through newspapers, magazines, and print media has many benefits, such as high credibility, the ability to target specific areas, eye appeal, and public interest. But you can’t reach specific groups of people with newspapers, and it costs a lot to reach one person with a magazine. But putting ads for your small business in the local newspaper can help you reach a lot of people for a reasonable price.
There are a lot of different types of support media that are used to reach consumers. Billboards are put up on highways and in cities to reach people who live nearby or are travelling. Directories are aimed at people in certain markets. Advertisements for transit are put on public transit vehicles to reach people in cities. People who live in cities or go to outdoor sports events are often reached by aerial ads.
Digital/Interactive
People have been seeing more digital and interactive ads since the mid-1990s, when the Internet first came out in homes. Businesses use digital forms like online ads, text messages, and more to reach tech-savvy and “on the go” customers. Digital ads are appealing because they are cheap, easy to track, and let you choose the audience you want to reach. Also, businesses are trying to reach customers through their phones because people are doing more and more with them. Digital advertising is often a good choice for small businesses because it’s cheap and lets them target specific groups of people.
Promotion for Sales
Traditional ads for consumers are meant to build and keep up a long-term brand image. Sales promotions, on the other hand, are meant to get people to buy right away. Deals like discounts, rebates, and coupons are used to get people to buy something. This type of short-term advertising is used to show consumers value by giving them a good product at a lower price. When used too much, it can take away from other consumer ads