Role of Advertising Accounts executives - BMS Notes
Account executive is a position in marketing, finance, and advertising that requires a thorough grasp of the goals...
Global Advertising Scope, Challenges - BMS Notes
Information is gathered, processed, analysed, and interpreted in the process of global or worldwide advertising.
The two...
Ambush Advertising
Ambush marketing The tactic of taking over or coopting another advertiser's campaign to promote awareness of another business or brand is often referred...
Lifestyle Advertising
A lifestyle is a way of living based on a collection of pursuits, ideas, attitudes, views, and other traits that distinguish one group...
Content Marketing - BMS Notes
Advertising describes the company, brand, and reputation through the content. A variety of media formats, including news, websites, films, white...
Digital Advertising - BMS Notes
Digital advertising is the process of distributing advertising content to consumers via different digital and internet platforms.
To display adverts and messages...
Rural and Urban Advertising
Concept testing is the process of using surveys (and occasionally qualitative methods) to assess consumer acceptance of a new product idea...
Concept Testing v/s Copy Testing - BMS Notes
Concept Testing
Concept testing is the process of using surveys (and occasionally qualitative methods) to assess consumer acceptance...
