Pricing Objectives - BMS Notes
Pricing can be defined as the process of determining an appropriate price for the either it is the act of determining...
Social Product Branding Decision - BMS Notes
A series of intricate branding choices make up branding. Brand positioning, name choice, sponsorship, and development are important...
Selecting Target Audience for Social Marketing - BMS Notes
In order to unite a target audience for the benefit of the organisation, the individual, or...
Targeting - BMS Notes
Targeting is a marketing approach that entails identifying certain personas or audiences for particular content. It is sometimes referred to...
Importance of Planning - BMS Notes
Planning is necessary for all types of organisations, including small businesses, the government, and private enterprises. In order to...
Social Marketing Plans: Steps in Developing Social Marketing Plans - BMS Notes
Initiatives to lower waste and pollution, enhance people's health, save energy and water,...
