Social Marketing Plans: Steps in Developing Social Marketing Plans – BMS Notes

Initiatives to lower waste and pollution, enhance people’s health, save energy and water, and alter car-based transportation patterns are often the initial steps toward achieving sustainability. The goal of social marketing is to promote and encourage positive change in initiatives related to health, social justice, and the environment. Social marketing is a flexible strategy that is being used more and more to create and maintain behaviour related to a variety of social concerns and themes. Even if its foundation is the stealing of commercial marketing’s ideas and techniques, it differs greatly from the latter. One of the primary distinctions is that social marketing is often given very limited resources while being tasked with ever-more complicated and ambitious objectives. The blog that goes along with the website (menu above) examines one of Cialdini’s six persuasion concepts. Use the links below to learn more about this and other frameworks and guidelines that help create successful social marketing campaigns.

Using Persuasion’s Six Principles to Encourage Changes in Travelers’ Behaviors In this work, Rita Seethaler and Dr. Geoff Rose demonstrate how social psychology provides a set of six particular persuasive strategies that go beyond just increasing awareness and understanding. The six persuasion principles—Reciprocity, Consistency, Social Proof, Authority, Liking, and Scarcity—appeal to fundamental human needs and can be incorporated into effective communication strategies to boost a target population’s level of personal involvement and ensure long-lasting behavioural changes.

promoting environmentally friendly conduct The initial steps toward the shift to sustainability include a plethora of programmes aimed at decreasing waste and pollution, improving energy and water efficiency, and changing transportation patterns. Doug McKenzie-Mohr created this website specifically for those who create these and other initiatives that promote sustainable behaviour. Its goal is straightforward: to provide them information that will help their efforts succeed. The website offers six resources: searchable databases of articles, downloadable reports, graphics, and case studies on promoting sustainable behaviour; a listserv for exchanging information and asking others questions; and an online guide that demonstrates how to use community-based social marketing to design and evaluate programmes to foster sustainable behaviour.

Rapid Reference

Localized Social Media Promotion In lieu of information-based conservation initiatives, Doug McKenzie-Mohr explores community-based social marketing in this brief article. It is founded on social science research showing that community-based initiatives that target the removal of obstacles to an activity while also enhancing its benefits are the most effective means of bringing about behaviour change. A four-step procedure for implementing community-based social marketing campaigns is provided.

Tools of Change: Time-tested Strategies for Encouraging Environmental Citizenship, Safety, and Health This Canadian website, which was established on the ideas of community-based social marketing, provides case studies, planning guides, and targeted tools to assist individuals in making decisions and forming habits that improve their health and/or the environment. This website will assist you in incorporating the best practises of numerous other programmes that have already been effective in altering people’s behaviour into your own initiatives.

The “Seven Doors” strategy for social media marketing

Les Robinson, a consultant for Social Change Media and a former campaign director, created the “Seven Doors” social marketing strategy. This paper was initially delivered by Les at the Waste Educate 98 Conference. This methodology helps us to detect which parts are already being fulfilled, and thus focus resources on the gaps in our marketing initiatives. The seven elements are knowledge, desire, skills, optimism, facilitation, stimulation and reinforcement