The Diffusion of Innovation Model - BMS Notes
Socioeconomic, cultural, technical, legal, and human factors including psychological traits and demography all have an influence on...
Behavior Change Models - BMS Notes
Theories of behavioural change aim to elucidate the reasons behind changes in behaviour. According to these views, the main...
Behaviour Objectives - BMS Notes
In order to accomplish the overall goals of training, time and special attention must be given to planning each session....
Selecting Communication Channels - BMS Notes
Choose the three most effective routes for business communication.
Effective communication in the workplace depends on how you convey your...
Creativity Strategy - BMS Notes
For every brand or company to be captivating and profitable, it requires a creative plan. A company's choice of creative...
Promotions: Developing a Promotional Mix for Social Product - BMS Notes
Promotions include the whole range of actions that inform the customer about a product,...
