Puffery, Shock Ads, Subliminal Advertising, Weasel Claim
Puffery
In everyday speech, puffery means giving too much or false praise. In the legal world, puffery is...
Ethics and Laws in Advertising
According to the Oxford English Dictionary, ethics is a set of moral rules that everyone should follow. And advertising is...
Cognitive Dissonance Theory
Cognitive dissonance often feels like an inner battle: you believe one thing but act in a way that goes against that belief,...
Means-end Theory, Visual verbal imaging
Motivation What the study is based on is the means-end theory of decision-making. This idea has been used by...
Stimulus Response Theory
The stimulus-response model is the first thing you need to know to understand how buyers act. The buyer is affected by marketing...
National Advertising
When you hear the term "national advertising," you should know that it doesn't just mean advertising in one area of the country....
Classified advertisement
Classified advertisement is a short ad or message that is printed in newspapers, magazines, or other periodicals. Usually, these messages are put together...
Industrial Advertising
Business to Business advertising is the most common term for this type of advertising. In this type of advertising, one company usually promotes...
