Product planning - BMS Notes
The most important steps a product takes from idea to sale are product planning and development. Planning and developing a...
Place of Advertising in Marketing Mix - BMS Notes
Even though each word means something different, small businesses use "advertising," "sales," "marketing," and "promotions" to...
Integration of advertising with other communication tools - BMS Notes
Integrated Marketing Communication tools refer to using a variety of marketing tools, like ads, email marketing,...
Brand Creative strategy, Message Strategy, Media Strategy
It is important to look at what creativity means, how it can be used in marketing communication, and...
Brand Personification/Personality
The way a brand talks and acts is called its personality. To make a brand stand out, it means giving it human personality...
Targeting
Multisegment marketing, which is another name for targeting, is a way to market that involves finding specific personas or markets for specific content....
Marketing objectives, Advertising objectives
Marketing objectives
Setting marketing goals tells a company what it wants to achieve with its marketing efforts. They have to be in...
