BMS: Customer Behaviour

Unit 1: Introduction to Consumer Behaviour
Meaning of Consumer Behaviour	VIEW
Features and importance of Consumer Behaviour	VIEW
Types of Consumer (Institutional & Retail)	VIEW
Diversity of Consumers and their Behaviour	VIEW
Types of Consumer Behaviour	VIEW
Profiling the consumer and understating their needs	VIEW
Consumer involvement	VIEW
Application of Consumer Behaviour Knowledge in Marketing	VIEW
Consumer Decision Making Process	VIEW
Determinants of Buyer Behaviour	VIEW
Buyer Behaviour factors affecting each stage and need Recognition	VIEW

Unit 2: Individual: Determinants of Consumer Behaviour
Consumer Needs	VIEW
Consumer Motivation	VIEW
Personality: Concept, Nature of Personality	VIEW
Freudian, Non-Freudian Theory	VIEW
Trait Theory	VIEW
Personality of Traits and Its Marketing Significance	VIEW
Product Personality	VIEW
Brand personification	VIEW
Self-concept	VIEW
Consumer Perception	VIEW
Learning: Theory	VIEW
Nature of Consumer Attitudes	VIEW
Consumer attitude formation and Change in Attitude	VIEW

Unit 3: Environmental Determinants of Consumer Behaviour
Family influence on Buyer Behaviour	VIEW
Roles of different members, needs perceived and evaluation rules	VIEW
Factors affecting the need of the Family, Family life cycle stage and size	VIEW
Social class and influences	VIEW
Group Dynamics	VIEW
Consumer Reference group	VIEW
Reference Groups	VIEW
Opinion Leaders	VIEW
Social influences	VIEW
Ingroup Vs. Outgroup influences	VIEW
Role of opinion leaders in diffusion of innovation	VIEW
Role of opinion leaders in Purchase process	VIEW
Cultural influence on Consumer Behaviour	VIEW
Understanding cultural and Sub-cultural influences on individual, norms and their roles, customs, Traditions and Value Systems	VIEW

Unit 4: Consumer Decision Making Models and New Trends
Consumer Decision Making Models: Howard Seth Model, Engel Blackwell, Miniard Model, Nicosia Model	VIEW
Diffusion of innovation, Process of Diffusion and Adoption, innovation	VIEW
e-Buying Behaviour	VIEW
e-Buyer Vs. The brick and Mortar buyer	VIEW
Influences on e-buying	VIEW