Self-Concept
Self-concept is the way we think, our preferences, beliefs, attitudes, and opinions set up in a logical way, as well as how we should act and react in different parts of our lives. Self-concept is a complicated subject because it can be hard to understand someone’s personality, traits, and skills. People buy and use goods and services from retailers whose personalities or images are similar to their own in some way.
People are usually thought to have a single image of themselves that they show most of the time. These kinds of customers are interested in products and services that fit or meet their needs. But as the world has become more complicated, it’s more accurate to think of consumers as having more than one self.
Major aspects of Self-concept
Self-Concept is Organized
We all have various views about ourselves. We all may think we are kind, calm, patient, selfish, rude and what not. It doesn’t matter what perception you have about yourself, but the one perception that facilitates all these insights is organized self-concept. When a person believes in something that matches his self-concept he sticks to his view and does not agree to change the same and even if does, it takes a lot of time.
Self-Concept is Learned
It is believed that self-concept is learned, and no person is born with a self-concept. It develops as and when we grow old. Our self-concept is built when we meet people socially and interact with them. We are the ones who shape or alter our self-concept and its quite natural that we may have a self-concept different for ourselves as compared to what people think about us.
For example − If an individual thinks, he is very generous and helpful, it may not necessarily be the case with others. Others may see him as a selfish person.
Self-Concept is Dynamic
Our self-concept in life is not constant and it may change with instances that take place in our lives. When we face different situations and new challenges in life, our insight towards things may change. We see and behave according to the things and situations.
Thus, it is observed that self-concept is a continuous development where we let go things that don’t match our self-concept and hold on those things that we think are helpful in building our favorable perception.
Self-concept is the composite of ideas, feelings, emotions and attitudes that a person has about their identity and capabilities.