Advertising Agency: Compensation
Advertising companies get their money via fees and commissions. In addition to payment for advertising production expenses, full-service agencies often charge a...
Maintaining advertising agency-client Relationship
When a customer selects an advertising agency to create his advertisement, the client-agency relationship begins. It goes on until the advertising...
Advertising agencies Structure & Types BMS Notes
The Organizational Structure of an Advertising Agency
Regardless of the size of the company, the fundamental components of an...
Advertising Agency: Introduction and Function BMS Notes
An independent business founded to provide specialised services for marketing in general and advertising in particular is known...
Elements of Promotion Mix - BMS Notes
The combination of various promotional tactics that a company uses to generate, sustain, and grow demand for its...
Product Distribution - BMS Notes
Distribution ways of dispersing the goods around the market so that a big number of individuals may purchase it.
A company's distribution...
Packaging - BMS Notes
Packaging is the reverse side of the product label. Historically, packing served to safeguard items. But it's also a key image builder...
