Testing process for Advertising effectiveness & Method - BMS Notes
Ads for any media, including radio, television, print (magazine, newspaper, or direct mail), outdoor billboards...
Evaluation of Advertising effectiveness: Pre-testing and Post-testing objectives - BMS Notes
The completion of an advertising campaign does not absolve management of their obligation in...
Advertising Budgeting - BMS Notes
An estimate of a company's promotional expenses for a certain time frame is called an advertising budget. What matters more...
Preparation of Advertising Budget
Advertising is a necessary expenditure for every business. It might be challenging to estimate the annual expenditure, especially if your business...
Objectives of Advertising Budget - BMS Notes
The objective and task technique, which bases the company's marketing budget on the goals it hopes to achieve...
Advertising Budget - BMS Notes
An advertising budget is an estimate of the amount that a business will spend on promotions over a certain time frame....
Principles of copywriting for print, OOH - BMS Notes
You want to come out as a powerful, straightforward writer when you're creating online content, since...
Copywriting: Elements of Advertisement copy, Headline, sub-headline, Layout, Body copy, Slogans, Signature, closing ideas - BMS Notes
An advertiser conveys his thoughts to readers in...
Scripting the commercial: Clarity, coherence, pleasantness, believability, interest, Distinctiveness - BMS Notes
Simplicity: Building a radio show on a single basic theme is crucial. Don't overwhelm...
Creating Radio commercial: Words, Sounds, Music - BMS Notes
The newscaster, station announcer, or presenter speaks during a live advertisement.
The host reads your...
