Scripting the commercial
Simplicity: The secret of radio is to have a single, overarching concept. Do not overwhelm the listener with copy points. Use well-known...
Creating Radio commercial
A live commercial is spoken by the presenter, station announcer, or newscaster.
Here the presenter reads your script. Or they can discuss your service...
Creating the TV commercial
Visual Techniques
The conscious use of color is the first example. This technique is used every single time, in every kind of...
Role of different elements of ads
Logo
It is challenging to get ad logo rights since the impact of employing logos in advertisements is astounding. Examples...
Role of source in ads and celebrities as source in Indian ads
Celebrity branding, also known as celebrity endorsement, is a type of advertising campaign...
Persuasion and Types of Advertising appeal
Persuasion Technique
The Carrot and The Stick
The Scarcity Principle
One Message Per Advertisement
Write In the Second Person
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Market Positioning
Positioning has evolved to refer to the process through which marketers attempt to build an image or identity for their product, brand, or...
Introduction to USP
An innovative offer made to consumers that persuaded them to switch brands is known as a unique selling proposition (USP) or unique...
Determining the message theme major selling ideas
Today every company needs to advertise its product to inform the customers about the product, increase the sales,...
