Situational analysis related to Advertising issues
A Marketing Plan is made to show businesses how to talk about the benefits of their products in a way...
Advertising Plan Background
Advertising is a marketing message that is clearly paid for and not personal and is used to sell or promote a product, service,...
Social, Cultural, economic impact of Advertising
Critics say good and bad things about advertising in their own unique ways. There are many good things about...
Public Service Advertising
A type of marketing called "public service advertising" is spread in the market for free because it's good for everyone. These...
Corporate Social Responsibility (CSR)
Because "CSR" is a term that is always changing, there isn't a single agreed upon definition or set of criteria that...
Regulatory Body for advertising
“The Advertising Standards Council of India (ASCI)“, established in 1985, is a self-regulatory voluntary organization of the advertising industry in IndiaIt...
Comparative Advertising code of ethics
Comparative advertising is a widely used form of commercial advertising in many countries. This type of advertising intends to influence consumer...
Surrogate Advertising, Comparative Advertising
Surrogate Advertising
When the brand image of one product is used to promote another product of the same brand, this is called...
