Principles of Marketing
Unit 1: Introduction to Marketing | |
Marketing Definition, Features, Advantages | VIEW |
Nature and Scope of Marketing | VIEW |
Importance of Marketing | VIEW |
The 4P’s Marketing | VIEW |
The 4C’s Marketing | VIEW |
Marketing v/s Selling | VIEW |
Marketing as activity | VIEW |
Marketing as function | VIEW |
Concept of Marketing: Need, Wants and Demands, Transactions, Transfer and exchanges | VIEW |
Orientations of a firm: Production concept, Product concept, Selling and Marketing, Social Marketing, Holistic Marketing | VIEW |
Unit 2: Marketing Environment, Research and Consumer Behavior | ||||
The micro environment of Business | VIEW | |||
Management Structure, Marketing in which a firm operates, Competitors and Stakeholders | VIEW | |||
Marketing Channels | VIEW | |||
Macro environment: Political factors, Economic factors, Socio Cultural Factors, Technological Factors (PEST Analysis) | VIEW | |||
Marketing research: Meaning, Features | VIEW | |||
Marketing research Importance, Process, Scope | VIEW | |||
Types: Product research, Sales Research, Consumer/Customer Research, Production Research | VIEW | |||
MIS Meaning, Features and Importance | VIEW | |||
Consumer Behavior: Meaning, Features, Importance | VIEW | |||
Factors affecting Consumer Behavior | VIEW | |||
Unit 3: Marketing Mix | ||
Marketing Mix, Elements of Marketing Mix | VIEW | |
Product | VIEW | |
Product Mix | VIEW | |
Product line | VIEW | |
Product Lifecycle | VIEW | |
Product planning | VIEW | |
New Product Development | VIEW | |
Failure of New Product | VIEW | |
Levels of Product | VIEW | |
Branding | VIEW | |
Packing and Packaging Role and Importance | VIEW | |
Pricing objectives | VIEW | |
Factors influencing Pricing policy | VIEW | |
Pricing Strategies | VIEW | |
Physical Distribution Meaning | VIEW | |
Factor affecting channel selection | VIEW | |
Types of Marketing Channel | VIEW | |
Promotion meaning and Significance | VIEW | |
Promotion Tools | VIEW |
Unit 4: Segmentation, Targeting and Positioning and Trends in Marketing | ||
Segmentation Meaning, Importance, Basis | VIEW | |
Targeting Meaning, Types+ | VIEW | |
Market Positioning | VIEW | |
Positioning Strategies | VIEW | |
New Trends in Marketing: |
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E-Marketing | VIEW | |
Internet Marketing | VIEW | |
Marketing using Social Network | VIEW | |
Social Marketing | VIEW | |
Relationship Marketing | VIEW | |