Difference between Marketing and Selling
Marketing
Difference between Marketing and Selling: The marketing idea is a business concept that states that the company’s profit comes from being more efficient than its competitors, manufacturing, producing, and providing great customer value to the target market.
A company’s marketing is a broad and significant operation. The role include identifying client requirements, providing those needs, and receiving feedback from customers. Production, packaging, pricing, advertising, distribution, and finally selling will all take place in the meantime. Consumer demands are a top priority, and they are driving all of these efforts. Their major goal is to manage a profitable firm for a long time.
It is determined by four factors: integrated marketing, target market, profitability, and consumer demands. The concept begins with a specific market, focuses on customer needs, governs actions that affect consumers, and profits from servicing them.
Market > Consumer Needs > Integrated Marketing > Profit through Customer Satisfaction
Selling
According to the selling principle, if firms and consumers are separated, customers would not buy enough of the company’s goods. When the firm is operating at more than 100% capacity, the corporation aims to sell what they create, not what the market demands, and when commodities are not sought, i.e. commodities that the customer does not conceive of purchasing, the idea may be used argumentatively.
A salesman sells whatever things the manufacturing department has generated throughout the sales process. The sales approach is forceful, and real consumer requirements and fulfilment are assumed.
Factory > Existing Products > Selling and Promoting > Profit through Sales Volume
Difference between Marketing and Selling
| Selling | Marketing | |
| Definition | The selling theory believes that if companies and customers are dropped detached, then the customers are not going to purchase enough commodities produced by the enterprise. The notion can be employed argumentatively, in the case of commodities are not solicited. | The marketing theory is a business plan, which affirms that the enterprise’s profit lies in growing more efficient than the opponents, in manufacturing, producing and imparting exceptional consumer value to the target marketplace. |
| Related to | Constraining customer’s perception of commodities and services. | Leading commodities and services towards the consumer’s perception. |
| Beginning point | Factory | Marketplace |
| Concentrates on | Product | Consumer needs |
| Perspective | Inside out | Outside in |
| Business Planning | Short term | Long term |
| Orientation | Volume | Profit |
| Cost Price | Cost of Production | Market ascertained |