Objective of Communication

Objective of Communication: An organization’s lifeblood is communication. It is the vehicle that guarantees that organisational duties are carried out properly and that organisational objectives are met. The following are the objectives of communication as a distinct discipline of study:

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Objective of Communication

• Information exchange

Business communication’s major goal is to share information with both internal and external stakeholders. Orders, instructions, recommendations, views, and other forms of internal communication are used inside the company.

• To devise strategies

The plan is the roadmap for future activities. The strategy must be created in order to achieve the organization’s objectives. Management needs information in order to establish a strategy. The goal of communication in this case is to provide the necessary information to the involved management.

• To put the strategy into action

It is necessary to put a plan into action after it has been created. A plan’s implementation requires timely communication with all stakeholders involved. As a result, communication tries to disseminate a strategy across the company in order for it to be implemented successfully.

• To make policy drafting easier

Policies provide as rules for carrying out organisational tasks. Standing choices to reoccurring situations are sometimes referred to as policies. Every business must establish a set of policies to govern its operations. Policy preparation also necessitates the gathering of data from numerous sources. As a result, the goal of communication is to gather the required data for policy development.

• To meet the organization’s objectives

The efforts of both management and employees must be pooled in order to achieve organisational objectives. Communication synchronises and organises the actions of personnel at all levels to meet the organization’s stated objectives.

• To put resources in order

Human resources, material resources, financial resources, and other types of resources are all accessible in an organisation. The managers have a significant difficulty in arranging these resources in an effective and efficient manner. Communication is the key to overcoming this obstacle.

• To work together

Coordination is an essential managerial skill. It entails connecting huge corporations’ numerous functional divisions. It is hard to fulfil organisational objectives without adequate and timely coordination. As a result, communication’s purpose is to bring together the operations of many departments in order to achieve organisational objectives quickly.

• To give orders to subordinates

A manager’s role is to ensure that others do their tasks. Management must lead, guide, and control personnel in order to get things done. Effective communication with subordinates is critical to the success of these management duties.

• Workers to be more motivated

The fulfilment of employees’ financial and non-financial requirements is a prerequisite for their motivation. Financial requirements are met by monetary rewards. Management, on the other hand, must connect with workers on a frequent basis, both officially and informally, in order to meet non-financial requirements. It is the main objective of communication

• To bring about awareness

Employees in an organisation must be aware of their obligations and tasks. Communication gives them the knowledge they need and makes them aware of their roles and obligations.

• To boost efficiency

Employees should be given the required knowledge and rules in order to boost their efficiency. Communication provides them with such knowledge and guidance.

• To bring dynamism

To deal with internal and external changes, organisations must be dynamic. Adding dynamism necessitates the discovery of new and better methods of doing things. Communication aids in the search for fresh ideas and proposals from both internal and external sources.

• Relationships between labour and management must be improved.

A positive working connection with management is essential for organisational success. In this sense, communication’s goal is to promote a free and fair flow of information while also fostering mutual understanding.

• To boost employee satisfaction

Employee work satisfaction is improved via communication. It fosters a welcoming atmosphere in which workers may freely express themselves. As a consequence, they are more content with their work.

• To communicate an employee’s response

Employees’ emotions, thoughts, recommendations, and complaints regarding the company’s goals, policies, programmes, and strategies are communicated to their superiors via communication.

• Employee orientation

Communication familiarises new workers with firm policies, rules, regulations, and processes, among other things.