Marketing Education – BMS Notes
Marketing education is a programme created to provide secondary and postsecondary students with the skills necessary to manage the flow of goods and services from the producer to the customer. Everyone entering the workforce, not only students joining the marketing industry, has to have a fundamental grasp of the marketing idea and basic marketing abilities. Students who take marketing education courses will graduate with lifelong, highly transferable knowledge and abilities.
Three multidisciplinary topic categories form the foundation of the marketing profession. To comprehend and implement the nine marketing functions, one must have a solid understanding of economics, human resource management, and marketing principles. Students learn about and put into practise the following marketing functions:
- Distribution\sFinancing
- Marketing-Data Administration
- Planning and Promotion of Products
- Purchasing
- Risk control
- Selling
The curriculum for marketing education now includes more course work on problem solving, higher-order thinking, application and integration of technology, and fundamental academic competences.
By joining DECA, a group of marketing students, students may also have opportunity to improve leadership, social, civic, and professional skills in marketing. DECA offers projects that support vocational competency as well as well thought-out exercises that may be included into the curriculum.
Marketing Education Levels
The majority of pupils receiving marketing education at this time are in secondary school. Although some states and local school systems offer middle school courses, the majority of pupils get their education at the high school level. There are thought to be 5,000–6,000 marketing programmes offered at the secondary education level.
There are postsecondary marketing programmes in existence as well. They might be referred to as marketing and management, mid-management, or just marketing. Numerous community schools and two-year universities around the country offer these programmes.
The majority of the time, business colleges provide marketing courses at the college and university levels. However, some are provided by education schools and really train individuals to teach marketing education