Creative Thinking
When you think creatively, you look at something in a new way. It is the perfect example of what it means to “think outside the box.” In this sense, creativity often involves “lateral thinking,” or the ability to see patterns that are not obvious. In one famous story, the fictional detective Sherlock Holmes uses lateral thinking to figure out that a dog not barking is a key clue in a murder case.
People who are creative can think of new ways to do tasks, solve problems, and take on challenges. They look at their work from a new and sometimes unusual point of view. This way of thinking can help organisations and departments move in more productive ways. Because of these things, they are very valuable to a business.
Some people are more creative by nature than others, but anyone can get better at creative thinking with practise.
You can improve your ability to think creatively by playing, solving riddles, and being aware of (and letting go of) your assumptions. Play means doing something unplanned and relaxing, like going for a walk or daydreaming.
If someone in your field is known for being creative, you could try to get in touch with them and ask for an informational interview or to spend a day at their job. Seeing how someone else works can teach you how to be more creative yourself.
Creative Thinking and the Job Search
One way to highlight your creative thinking is in your application materials.
In your resume and cover letter, consider including keywords that demonstrate your creativity, such as “fresh” and “innovative.” In your cover letter (and even in the “Employment History” section of your resume), include one or two specific examples of times your creative thinking added value to your employer.
For example, perhaps you came up with a creative way to save your department money, or maybe you developed a new filing system that increased efficiency.
If you’re looking for creative opportunities as a means of personal fulfillment, you can find satisfaction in surprising places. Any job that allows you to put your own spin on your work will end up being and feeling creative.
Top Creative Thinking Skills
- Analysis: Before thinking creatively about something, you first have to be able to understand it. This requires the ability to examine things carefully to understand what they mean. Whether you are looking at a text, a data set, a lesson plan, or an equation, you need to be able to analyze it first.
- Open-Mindedness: Creativity involves thinking of things in a novel way within the context in question. You have to set aside any assumptions or biases you may have, and look at things in a completely new way. By coming to a problem with an open mind, you allow yourself the chance to think creatively.
- Problem Solving: Employers don’t simply want to hire creative people because they are impressive. They want creative employees who will help them to solve work-related issues. Therefore, when applying for jobs, highlight your ability not only to think creatively, but to use your creativity to solve important problems.
- Organization: This might seem counterintuitive: aren’t creative people known for being somewhat disorganized? Actually, organization is an important part of creativity. While you might need to get a bit messy when trying out a new idea, you then need to organize your ideas so that other people will be able to understand and follow through with your vision. Being able to structure a plan of action with clear goals and deadlines is vital.
- Communication: People will only appreciate your creative idea or solution if you can communicate it effectively to the people you work with (or to your clients or vendors). Therefore, you need to have strong written and oral communication skills. You also need to be able to understand a situation fully before thinking creatively about it. Therefore, you also need to be a good listener. By asking the right questions and understanding the problem, you can come up with a unique solution.
Examples of Creative Thinking
Opportunities for creative thought in the workplace vary from the obvious artistic position to the highly technical one. Generally, anything that involves an “Aha” moment is considered creative. Here are some examples of how to display creative thinking in different jobs.
Artistic Creativity
You don’t have to be an artist for your work to have an artistic element. Perhaps you arrange retail displays for maximum impact, or shape the path of an enticing hiking trail. Other artistically creative tasks might include designing logos, writing advertising copy, creating the packaging for a product, or drafting a phone script for a fundraising drive.
- Composing a new fundraising script for volunteers
- Composing dialogue for a television or radio commercial
- Creating an exam to test student knowledge
- Creating packaging for a product
- Designing a logo
- Devising a lesson plan that will engage students
- Proposing a new look for a clothing line
- Writing compelling copy for a print or online advertisement
Creative Problem-Solving
Creative problem-solving stands out as innovative. A creative problem solver will find new solutions rather than simply identifying and implementing the norm. You might brainstorm new ways to cut energy use, find new ways to cut costs during a budget crisis, or develop a unique litigation strategy to defend a client. These all entail creative thinking on your part.
- Brainstorming at a staff meeting to set a strategy for the next year
- Brainstorming ways to cut energy use
- Coming up with new procedures to improve quality
- Devising a more efficient way to process travel reimbursements
- Identifying ways to cut costs during a budget crisis
- Increasing staff productivity by devising performance incentives
- Restructuring a filing system to facilitate easier retrieval of information
- Suggesting new ways of communication to alleviate marital conflict
- Suggesting a way to improve customer service
Creativity in STEM
Some people think of science and engineering as the exact opposite of art and creativity. However, the converse is true. The field of STEM (science, technology, engineering, and math) is highly creative. For example, designing a more efficient assembly line robot, writing an innovative new computer program, or developing a testable hypothesis, are all highly creative acts.
In fact, the history of science and technology is filled with projects that did not work, not because of errors in technique or methodology, but because people remained stuck in their assumptions and old habits. The STEM field needs radical creativity in order to flourish and grow.
- Constructing a research model to test a hypothesis
- Devising a computer program to automate a billing process
- Devising a social media platform for a cell phone
- Identifying new ways to increase the number of blood donors
- Proposing behavioral changes for a patient who is overweight
- Redesigning machinery on an assembly line to enhance productivity