BMS: International Marketing

Unit 1 Introduction to International Marketing & Trade {Book}
Meaning, Features of International Marketing, Need and Drivers of International Marketing	VIEW
Process of International Marketing, Phases of International Marketing	VIEW
Benefits of International Marketing	VIEW
Challenges of International Marketing	VIEW
Difference between Domestic and International Marketing	VIEW
Different Orientations of International Marketing: EPRG Framework	VIEW
Entering International Markets:	VIEW
Exporting	VIEW	VIEW
Licensing	VIEW
Franchising	VIEW
Mergers and Acquisition	VIEW
Joint Ventures	VIEW
Strategic Alliance	VIEW
Wholly Owned Subsidiaries	VIEW
Contract Manufacturing	VIEW
Turnkey Projects	VIEW
Concept of Globalization	VIEW	VIEW
Introduction to International Trade: Concept of International Trade	VIEW	VIEW
Barriers to Trade: Tariff and Non-Tariff	VIEW
Trading Blocs: SAARC, ASEAN, NAFTA	VIEW
European Union	VIEW
OPEC	VIEW

Unit 2 International Marketing Environment and Marketing Research {Book}
a) International Marketing Environment	VIEW
Economic Environment: International Economic Institution:
World Bank	VIEW
IMF	VIEW
IFC	VIEW
International Economic Integration:
Free Trade Agreement	VIEW
Customs Union	VIEW	VIEW
Common Market	VIEW
Economic Union	VIEW
Political Environment: Political System (Democracy, Authoritarianism, Communism), Political Risk, Political Instability, Political Intervention	VIEW
Legal Environment: Legal Systems (Common Law, Civil Law, Theocratic Law), Legal Differences, Anti-Dumping Law and Import License	VIEW
Cultural Environment: Concept, Elements of Culture (Language, Religion, Values and Attitude, Manners and Customs, Aesthetics and Education), HOFSTEDE’s Six Dimension of Culture, Cultural Values (Individualism v/s Collectivism)	VIEW
b) Marketing Research: Introduction, Need for Conducting International Marketing Research, International Marketing Research Process, Scope of International Marketing Research, IT in Marketing Research	VIEW

Unit 3 International Marketing Mix {Book}
International Product Decision	VIEW
International Product Line Decisions	VIEW
Product Standardization v/s Adaptation Argument	VIEW
International Product Life Cycle	VIEW
Role of Packaging and Labelling in International Markets	VIEW
Branding Decisions in International Markets	VIEW
International Market Segmentation and Targeting, Positioning	VIEW
b) International Pricing Decision	VIEW
Concept of International Pricing, Objectives of International Pricing, Factors Affecting International Pricing	VIEW
International Pricing Methods: Cost Based, Demand Based, Competition Based, Value Pricing, Target Return Pricing and Going Rate Pricing	VIEW
International Pricing Strategies: Skimming Pricing, Penetration Pricing, Predatory Pricing	VIEW
International Pricing Issues: Gray Market, Counter Trade, Dumping, Transfer Pricing	VIEW
c) International Distribution Decisions
Concept of International Distribution Channels, Types of International Distribution Channels	VIEW
Factors Influencing Selection of International Distribution Channel	VIEW
d) International Promotion Decisions:
Concept of International Promotion Decision	VIEW	VIEW
Planning International Promotional Campaigns: Steps: Determine the Target Audience, Determine Specific Campaigns	VIEW
Determine Budget	VIEW
Determine Message	VIEW	VIEW
Determine Campaign Approach	VIEW	VIEW
Determine Campaign Effectiveness	VIEW	VIEW
Standardization V/S Adaptation of International Promotional Strategies	VIEW	VIEW
International Promotional Tools/Elements	VIEW

Unit 4 Developments in International Marketing {Book}
a) Introduction: Developing International Marketing Plan:	VIEW
Preparing International Marketing Plan	VIEW
Examining International Organisational Design	VIEW
Controlling International Marketing Operations	VIEW
Devising International Marketing Plan	VIEW
b) International strategies:
Need for International Strategies, Types of International Strategies	VIEW
c) International Marketing of Services:
Concept of International Service Marketing, Features of International Service Marketing, Need of International Service Marketing	VIEW
Drivers of Global Service Marketing, Advantages and Disadvantages of Global Service Marketing, Service Culture	VIEW