| Unit 1 Introduction to E-commerce | |
| E-commerce Meaning, Features of E-commerce, Advantages & Limitations of E-Commerce | VIEW |
| Categories of E-commerce | VIEW |
| Traditional Commerce & E-Commerce | VIEW |
| E-commerce Environmental Factors: Economic, Technological, Legal, Cultural & Social | VIEW |
| Factors Responsible for Growth of E-Commerce | VIEW |
| Issues in Implementing E- Commerce | VIEW |
| Myths of E-Commerce | VIEW |
| Impact of E-Commerce on Business | VIEW |
| Ecommerce in India | VIEW |
| Trends in E-Commerce in Various Sectors: Retail, Banking, Tourism, Government, Education | VIEW |
| Meaning of M-Commerce, Benefits of M-Commerce, Trends in M-Commerce | VIEW |
| Unit 2 E-Business & Applications | |
| E-Business: Meaning, Launching an E-Business | VIEW |
| Different phases of Launching an E- Business | |
| Important Concepts in E-Business: | |
| Data Warehouse | VIEW |
| Customer Relationship Management | VIEW |
| Supply Chain Management | VIEW |
| Enterprise Resource Planning | VIEW |
| Business Models in E-Business: | VIEW |
| Brick and Mortar | VIEW |
| Pure Online | VIEW |
| Bricks and Clicks, Advantages of Bricks & Clicks Business Model | VIEW |
| Superiority of Bricks and Clicks E-Business Applications | VIEW |
| e-Procurement | VIEW |
| E-Communication | VIEW |
| E- Delivery | VIEW |
| E-Auction | VIEW |
| E-Trading | VIEW |
| Electronic Data Interchange (EDI) in E-Business: Meaning of EDI | VIEW |
| Benefits of EDI, Drawbacks of EDI, Applications of EDI | VIEW |
| Website: Design and Development of Website, Advantages of Website, Principles of Web Design, Life Cycle Approach for Building a Website, Different Ways of Building a website | VIEW |
| VIEW |
| Unit 3 Payment, Security, Privacy &Legal Issues in E-Commerce | |
| Issues Relating to Privacy and Security in E-Business | VIEW |
| Electronic Payment Systems: Features | VIEW |
| Different Payment Systems: Debit Card, Credit Card | VIEW |
| Smart Card | VIEW |
| E-cash | VIEW |
| E-Cheque | VIEW |
| E-wallet | VIEW |
| Electronic Fund Transfer | VIEW |
| Payment Gateway: Introduction, Process | VIEW |
| Payment Gateway Types, Advantages and Disadvantages | VIEW |
| Types of Transaction Security | VIEW |
| E-Commerce Laws: Need for E-Commerce laws | VIEW |
| E-Commerce laws in India | VIEW |
| Legal Issues in E-commerce in India | VIEW |
| IT Act 2000 | VIEW |
| Unit 4 Digital Marketing | |||
| Introduction to Digital Marketing | VIEW | ||
| Advantages and Limitations of Digital Marketing | VIEW | ||
| Various Activities of Digital Marketing: | |||
| SEO | VIEW | ||
| Search engine Marketing | VIEW | ||
| Content Marketing & Content influence Marketing | VIEW | ||
| Campaign Marketing | VIEW | ||
| E-mail Marketing | VIEW | ||
| Display Advertising | VIEW | ||
| Blog Marketing | VIEW | ||
| Viral Marketing | VIEW | ||
| Podcasts and Vodcasts | VIEW | ||
| Digital Marketing on Various Social Media platforms | VIEW | ||
| Online Advertising, Online Marketing Research, Online PR | VIEW | ||
| Web Analytics | VIEW | ||
| Promoting Web Traffic | VIEW | ||
| Latest developments and Strategies in Digital Marketing | VIEW | ||