| Unit 1 Foundation of Corporate Communication | |
| Corporate Communication Scope and Relevance, Introduction, Meaning, Scope, Corporate Communication in India | VIEW |
| Need/ Relevance of Corporate Communication in Contemporary Scenario | VIEW |
| Keys concept in Corporate Communication | |
| Corporate Identity Meaning and Features | VIEW |
| Corporate Image Meaning, Factors Influencing Corporate Image | VIEW |
| Corporate Reputation: Meaning, Advantages of Good Corporate Reputation | VIEW |
| c) Ethics and Law in Corporate Communication | |
| Importance of Ethics in Corporate Communication | VIEW |
| Corporate Communication and Professional Code of Ethics | VIEW |
| Mass Media Laws: Defamation, Invasion of Privacy, Copyright Act, Digital Piracy, RTI | VIEW |
| Unit 2 Understanding Public Relations | |
| a) Fundamental of Public Relations: | |
| Introduction, Meaning, Essentials of Public Relations | VIEW |
| Objectives, Scope, Significance of Public Relations | VIEW |
| b) Emergence of Public Relations: | |
| Tracing Growth of Public Relations, Public Relations in India, Reasons for Emerging International Public Relations | VIEW |
| c) Public Relations Environment: | |
| Public Relations Environment: Introduction, Social and Cultural Issues, Economic Issues, Political Issues, Legal Issues | VIEW |
| d) Theories used in Public Relations: | |
| Systems Theory, Situational Theory, Social Exchange Theory, Diffusion Theory | VIEW |
| Unit 3 Functions of Corporate Communication and Public Relations | |
| a) Media Relations: | |
| Introduction, Importance of Media Relations | VIEW |
| Sources of Media Information | VIEW |
| Building Effective Media Relations | VIEW |
| Principles of Good Media Relation | VIEW |
| b) Employee Communication: | |
| Introduction, Sources of Employee Communications | VIEW |
| Organizing Employee Communications | VIEW |
| Benefits of Good Employee Communications | VIEW |
| Steps in Implementing an Effective Employee Communications Programme | VIEW |
| Role of Management in Employee Communications | VIEW |
| c) Crisis Communication: | |
| Introduction, Impact of Crisis Communication | VIEW |
| Role of Communication in Crisis | VIEW |
| Guidelines for Handling Crisis, Trust Building | VIEW |
| d) Financial Communication: | |
| Financial Communication Introduction, Tracing the Growth of Financial Communication in India, Audiences for Financial Communication, Financial Advertising | VIEW |
| Unit 4 Emerging Technology in Corporate Communication and Public Relations | |
| a) Contribution of Technology to Corporate Communication | |
| Introduction, Today’s Communication Technology | VIEW |
| Importance of Technology to Corporate Communication | VIEW |
| Functions of Communication Technology in Corporate Communication | VIEW |
| Types of Communication Technology, New Media: Web Conferencing, Really Simple Syndication (RSS) | VIEW |
| b) Information Technology in Corporate Communication | |
| Introduction, E-media Relations, E-internal Communication, E-brand Identity and Company Reputation | VIEW |
| c) Corporate Blogging | |
| Introduction, Defining Corporate Blogging, Characteristics of a Blog, Types of Corporate Blogs, Role of Corporate Blogs, Making a Business Blog | VIEW |