| Unit 1 Introduction to Business Research Methods | |
| Meaning and objectives of Research | VIEW |
| Types of Research: | |
| A) Pure, Basic and Fundamental Research | VIEW |
| B) Applied Research | VIEW |
| C) Empirical Research | VIEW |
| D) Scientific and Social Research | VIEW |
| E) Historical, Exploratory, Descriptive, Casual Research | VIEW |
| Variables Research | VIEW |
| Qualitative Research | VIEW |
| Quantitative Research | VIEW |
| Stages in Research Process | VIEW |
| Characteristics of Good Research | VIEW |
| Hypothesis Meaning, Nature, Significance | VIEW |
| Types of Hypothesis, Sources | VIEW |
| Research Design: Meaning, Definition, Need and Importance | VIEW |
| Essentials of a good Research Design | VIEW |
| Areas/Scope of research Design | VIEW |
| Sampling and Sample, Methods of Sampling | VIEW |
| Non-Probability Sampling: Convenient, Judgement, Quota, Snow Ball | VIEW |
| Probability Sampling: Simple, Random, Stratified, Cluster, Multi Stage | VIEW |
| Unit 2 Data Collection and Processing | |
| Types of Data and Sources: Primary and Secondary Data Sources | VIEW |
| Methods of Primary Data Collection: | |
| a) Observation: Structured and Unstructured | VIEW |
| Disguised and Undisguised | VIEW |
| Mechanical observations | VIEW |
| b) Experimental: Field, Laboratory | VIEW |
| c) Interview: Personal interview, Focused group, In-depth Interview | VIEW |
| d) Survey: Telephonic Survey, Mail, E-mail, Internet Survey, Social Media and Media Listening | VIEW |
| e) Survey interview: Questionnaire Designing | VIEW |
| f) Types of question: Structured/Close-end, Unstructured/open-end | VIEW |
| Dichotomous, Multiple type Questions | VIEW |
| g) Scaling Techniques: Likert Scale, Semantic Differential Scale | VIEW |
| Unit 3 Data Analysis and Interpretation | |
| Processing of Data: Editing field and office editing | VIEW |
| Coding: Meaning and essentials | VIEW |
| Tabulation | VIEW |
| Analysis of Data: Meaning, Purpose and Types | VIEW |
| Interpretation of Data: Essentials, Importance | VIEW |
| Significance of Processing of Data | VIEW |
| Multivariate analysis concept | VIEW |
| Testing of Hypothesis Concept and Problems | VIEW |
| Chi Square test, Z and T test | VIEW |
| Unit 4 Advanced techniques in Report Writing | |
| Report writing Meaning, Importance, Functions | VIEW |
| Essential of good Report | VIEW |
| Content of Report | VIEW |
| Steps in writing a Report | VIEW |
| Types of reports, Footnotes and Bibliography | VIEW |
| Ethics and Research | VIEW |
| Objectivity, Confidentiality and Anonymity in Research | VIEW |
| Plagiarism in Report | VIEW |