BMS: Business Environment
Unit 1: Introduction to Business Environment | ||
Business Meaning Definition, Nature & Scope | VIEW | |
Objectives and Functions of Business | VIEW | |
Types of Business organizations | VIEW | |
Business environment Meaning, Characteristics, Scope & Significance | VIEW | |
Components of Business environment | VIEW | |
Micro and Macro environment Definition, Differentiation | VIEW | |
Analysis of business environment | VIEW | |
SWOT Analysis | VIEW | |
Introduction to Micro-Environment: | ||
Internal environment: Value System, Mission, Objectives, Organizational Structure, Organizational Resources, Company Image, Brand equity | VIEW | |
External environment: Firms, Customers, Suppliers, Distributors, Competitors, Society | VIEW | |
Introduction to Macro-Environment: Demographic, Natural, Political, Social, Cultural, Economic, Technological, International and Legal | VIEW | |
Unit 2: Political and Legal Environment | |
Political Institutions: Legislature, Executive, Judiciary | VIEW |
Role of Government in Business | VIEW |
Legal framework in India | VIEW |
Economic environment: Economic System and economic policies | VIEW |
Concept of capitalism, Socialism and Mixed economy | VIEW |
Impact of business on Public Sector, Private Sector and Joint Sector | VIEW |
Sunrise sector of Indian economy | VIEW |
Challenges of Indian economy | VIEW |
Unit 3: Social, Cultural, Technological, Competitive Environment | ||
Social and Cultural environment Nature | VIEW | |
Impact of foreign culture on Business | VIEW | |
Traditional Values and its impact | VIEW | |
Social Audit Meaning | VIEW | |
Corporate Social Responsibility | VIEW | |
Scope for CSR Activities | VIEW | |
Technological environment Features | VIEW | |
Impact of Technology on Business | VIEW | |
Competitive environment: Meaning | VIEW | |
Michael Porter’s Five forces Analysis | VIEW | |
Competitive Analysis | VIEW | |
Unit 4: International Environment | |||
GSTT/WTO: Objective and Evolution of GATT | VIEW | ||
General Agreement on Tariffs and Trade (GATT) | VIEW | ||
Uruguay round | VIEW | ||
GATT vs. WTO | VIEW | ||
WTO function, Pros and Cons | VIEW | ||
WTO Structure | VIEW | ||
Globalization Meaning, Features of Globalization | VIEW | ||
Nature and Stages of Globalization | VIEW | ||
Advantages and Disadvantages of Globalization | VIEW | ||
Foreign Market entry strategies | VIEW | ||
LPG Model | VIEW | ||
MNCs Definition, Meaning, Merits, Demerits | VIEW | ||
MNC in India | VIEW | ||
FDI Meaning, Concept and functions | VIEW | ||
Need for FDI in developing countries | VIEW | ||
Factor influencing FDI | VIEW | ||
FDI operations in India | VIEW | ||