BMS: Business Environment

BMS: Business Environment

Unit 1: Introduction to Business Environment  
Business Meaning Definition, Nature & Scope VIEW  
Objectives and Functions of Business VIEW
Types of Business organizations VIEW
Business environment Meaning, Characteristics, Scope & Significance VIEW
Components of Business environment VIEW
Micro and Macro environment Definition, Differentiation VIEW
Analysis of business environment VIEW
SWOT Analysis VIEW
Introduction to Micro-Environment:  
Internal environment: Value System, Mission, Objectives, Organizational Structure, Organizational Resources, Company Image, Brand equity VIEW
External environment: Firms, Customers, Suppliers, Distributors, Competitors, Society VIEW
Introduction to Macro-Environment: Demographic, Natural, Political, Social, Cultural, Economic, Technological, International and Legal VIEW
     
Unit 2: Political and Legal Environment  
Political Institutions: Legislature, Executive, Judiciary VIEW
Role of Government in Business VIEW
Legal framework in India VIEW
Economic environment: Economic System and economic policies VIEW
Concept of capitalism, Socialism and Mixed economy VIEW
Impact of business on Public Sector, Private Sector and Joint Sector VIEW
Sunrise sector of Indian economy VIEW
Challenges of Indian economy VIEW
Unit 3: Social, Cultural, Technological, Competitive Environment  
Social and Cultural environment Nature VIEW
Impact of foreign culture on Business VIEW
Traditional Values and its impact VIEW
Social Audit Meaning VIEW
Corporate Social Responsibility  VIEW
Scope for CSR Activities VIEW
     
Technological environment Features VIEW
Impact of Technology on Business VIEW
Competitive environment: Meaning VIEW
Michael Porter’s Five forces Analysis VIEW
Competitive Analysis VIEW
     
Unit 4: International Environment  
GSTT/WTO: Objective and Evolution of GATT VIEW  
General Agreement on Tariffs and Trade (GATT) VIEW
Uruguay round VIEW
GATT vs. WTO VIEW
WTO function, Pros and Cons VIEW  
WTO Structure VIEW
Globalization Meaning, Features of Globalization VIEW
Nature and Stages of Globalization VIEW
Advantages and Disadvantages of Globalization VIEW
Foreign Market entry strategies VIEW
LPG Model VIEW
MNCs Definition, Meaning, Merits, Demerits VIEW
MNC in India VIEW
FDI Meaning, Concept and functions VIEW  
Need for FDI in developing countries VIEW
Factor influencing FDI VIEW
FDI operations in India VIEW