BMS: Retail Management

Unit 1 Retail Management: An overview {Book}
a) Retail Management: Introduction and Meaning, Significance, Scope of Retail Management	VIEW
Factors Influencing Retail Management	VIEW
b) Retail Formats	VIEW
Concept of Organized Retailing	VIEW
Factors Responsible for the Growth of Organized Retail in India	VIEW
Multichannel Retailing: Meaning and Types	VIEW
E-tailing: Meaning, Advantages and Limitations	VIEW
c) Emerging Trends in Retailing	VIEW
Impact of Globalization on Retailing	VIEW
IT in Retail: Importance, Advantages and Limitations	VIEW
Applications of IT in Retail:
EDI	VIEW
Bar Coding	VIEW
RFID Tags, Electronic Surveillance	VIEW
Electronic Shelf Labels	VIEW
FDI in Retailing: Meaning, Need for FDI in Indian Retail Scenario	VIEW
Franchising: Meaning, Types, Advantages and Limitations, Franchising in India	VIEW
Green Retailing	VIEW
Airport Retailing	VIEW

Unit 2 Retail Consumer and Retail Strategy {Book}
a) Retail Consumer/Shopper: Meaning of Retail Shopper, Factors Influencing Retail Shoppers	VIEW
Changing Profile of Retail Shoppers	VIEW
Market Research as a Tool for Understanding Retail Markets and Shoppers	VIEW
b) CRM in Retail: Meaning, Objectives	VIEW
Customer Retention Approaches: Frequent Shopper Programme, Special Customer Services, Personalization, Community	VIEW
c) Retail Strategy: Meaning, Steps in Developing Retail Strategy, Retail Value Chain	VIEW
d) Store Location Selection: Meaning, Types of Retail Locations, Factors Influencing Store Location	VIEW
e) HRM in Retail: Meaning, Significance, Functions	VIEW
Organization Structure in Retail: Meaning, Factors Influencing Designing Organization Structure, Organization Structure for Small Stores/Single Stores/Independent Retailers and Retail Store Chain/Department Store	VIEW

Unit 3 Merchandise Management and Pricing {Book}
a) Merchandise Management Concept, Types of Merchandise, Principles of Merchandising	VIEW
Merchandise Planning Meaning and Process	VIEW
Merchandise Category: Meaning, Importance, Components, Role of Category Captain	VIEW
Merchandise Procurement/Sourcing: Meaning, Process, Sources for Merchandise	VIEW
b) Buying Function Meaning	VIEW
Buying Cycle	VIEW
Factors Affecting Buying Functions	VIEW
Functions of Buying for Different Types of Organizations	VIEW
Young and Rubicam’s Brand Asset Valuator	VIEW
Independent Store, Retail Chain, Non-store Retailer	VIEW
c) Concept of Lifestyle Merchandising	VIEW
d) Private Label: Meaning, Need and Importance, Private Labels in India	VIEW
e) Retail Pricing, Meaning, Considerations in Setting Retail Pricing,	VIEW
Pricing Strategies:
High/Low Pricing: Meaning, Benefits	VIEW
Everyday Low Pricing Meaning, Benefits	VIEW
Market Skimming, Market Penetration	VIEW
Leader Pricing, Odd Pricing, Single Pricing	VIEW
Multiple Pricing, Anchor Pricing	VIEW
Variable Pricing and Price Discrimination Meaning	VIEW
Types:
Individualized Variable Pricing/First Degree Price	VIEW
Self-Selected Variable Pricing/ Second Degree Price Discrimination: Clearance and Promotional Markdowns, Coupons, Price Bundling, Multiple, Unit Pricing	VIEW
Variable Pricing by Market Segment/ Third Degree Price Discrimination	VIEW

Unit 4 Managing and Sustaining Retail {Book}
a) Retail Store Operations Meaning	VIEW
Responsibilities of Store Manager	VIEW
The 5 S’s of Retail Operations (Systems, Standards, Stock, Space, Staff)	VIEW
b) Store Design and Layout:
Store Design: Meaning, Objectives, Principles	VIEW
Elements of Exterior and Interior Store Design	VIEW
Store Atmospherics and Aesthetics	VIEW
Store Layout Meaning, Types; Grid, Racetrack, Free Form	VIEW
Signage and Graphics Meaning, Significance, Concept of Digital Signage	VIEW
Feature Areas: Meaning, Types; Windows, Entrances, Freestanding Displays, End Caps, Promotional Aisles, Walls, Dressing Rooms, Cash Wraps	VIEW
c) Visual Merchandising and Display:
Visual Merchandising Meaning, Significance, Tools Used for Visual Merchandising	VIEW
The Concept of Planogram	VIEW
Display Meaning, Methods of Display, Errors in Creating Display	VIEW