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Introduction to Integrated Marketing Communication, Evolution, Tools, Features, Growth
Integrated Marketing Communication (IMC) is a strategic approach that seeks to unify and coordinate all marketing Integrate...
Promotional Tools for IMC, IMC Planning Process
Integrated Marketing Communication tools refer to the use of different marketing methods such as advertising, web marketing, public...
Role of IMC in Marketing
Opportunity Analysis
A careful analysis of the marketplace should lead to alternative market Opportunities for existing product lines in current or...
IMC Communication Process, Traditional models
Integrated marketing communications (IMC) is an approach used by organizations to brand and coordinate their communication efforts. The American...
Alternative Response Hierarchy Models
The Response Hierarchy Models explains the consumer responses and behaviour to the advertising process. The Models provide a complete understanding of...
